New Delhi, June 11, 2014 – In a splendid spectacle that took Delhi by storm, Sony Entertainment Television today unveiled the poster of the upcoming finite series YUDH. Against the backdrop of the iconic Statesman building, the living legend of Indian cinema, Amitabh Bachchanalong with Anurag Kashyap, Sarika and Aahana Kumra revealed the exclusive 50 feet high poster of the show to the delight of thousands of spectators!
Poised as one of the biggest offering on Indian television, YUDH will mark legendary star Amitabh Bachchan’s foray on the small screen in a fiction series. The series follows Yudhishthir Sikarwar (played by Amitabh Bachchan), a real estate baron, who has recently been diagnosed with a degenerative neurological disorder. YUDH narrates the story of this man who is invincible. It traces his journey, his struggle with his collapsing health, his battle with business rivals and his complicated family equations. An imaginative script along with the charismatic appeal of Mr. Bachchan and peerless storytelling of Anurag Kashyap is what will set YUDH apart from any other offering on the small screen. YUDH is co- produced by Amitabh Bachchan’s production company Saraswati Creations in collaboration with Endemol India. Helming the show will be ace film maker Anurag Kashyap as the Creative Director along with Shoojit Sircar who has been roped in as a Creative Consultant. The series is directed by Ribhu Dasgupta.
Commenting on the announcement, Mr. N P Singh, Chief Executive Officer, Multi Screen Media said, “We are extremely thrilled to bring this marquee show that we truly believe will be a trendsetter in the fiction show space. The show presents mega Bollywood star Mr. Amitabh Bachchan for the very first time as a protagonist in a fiction show on Indian television. Through this show we reiterate our promise to provide engaging and refreshing content for progressive India. ‘Yudh’ sets itself apart from other fiction shows and we believe it will set a new benchmark for our future endeavors as well as achieve strong results for our channel.”
Speaking on the occasion, Mr. Nachiket Pantvaidya, Sr. Executive Vice-President and Business Head of Sony Entertainment Televisionsaid “Each show that we launch echoes our philosophy of being progressive and affirmative. Sony is looking to open up a lot of sectors in the country with Yudh, a show which has brought in cinema stalwarts like Anurag Kashyap who is the Creative Director and Shoojit Sircar who is the Creative Consultant. Yudh’s rock-solid storytelling coupled with an extremely capable star cast is what sets this show apart. Co-produced by Endemol and Amitabh Bachchan’s Saraswati Creations, it is a show which could do a lot for Sony’s fortune and eyeballs. I am extremely delighted to present the YUDH poster.”
Mr. Deepak Dhar, Managing Director and Chief Executive Officer, Endemol India, further added, “Yudh is a high-octane fiction drama with great production values and a gripping original script. Helmed by the creative genius of Anurag Kashyap, the show is a blockbuster combination of a dedicated crew, a fantastic ensemble cast and the infinite talent of Mr. Bachchan. Shot on real locations, in true cinematic style, Yudh, in collaboration with Saraswati Creations, is yet another initiative by Endemol in its ongoing endeavor, towards creating differentiated and innovative programming for Indian Television audiences.”
The show boasts of a stellar ensemble cast marking the debut of some well-known Bollywood actors namely Sarika, Nawazuddin Siddique, Tigmanshu Dhulia and Kay Kay Menon. For this show Anurag Kashyap has handpicked some of the finest talent from theatre and television, like Ayesha Raza, Zakir Hussain, Yusuf Hussain, Mona Vasu, Sanjay Gandhi amongst many others. They are ably supported by debutants Aahana Kumra, Pavail Gulati, Avinash Tiwari, in central roles.
YUDH Coming Soon on Sony Entertainment Television
About Sony Entertainment Television
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Keliye Kuch Bhi Karega, Bade Acche LagteHain, Kuch to Log Kahenge, Parvarrish,Bharat Ka Veer Putra Maharana Pratap, CID and Crime Patrol.
SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include SAB, MAX,MAX 2, PIX, MIX, SIX, AXN, Animax, Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, DISCOVERY CHANNEL TAMIL, Discovery kids, AATH, Aaj tak, Headlines Today, Tez, Neo Sports, Neo Prime, TIMES NOW, MOVIES NOW, ET NOW, Zoom, SET HD, SIX HD AND DISCOVERY HD WORLD
About Endemol India
Endemol India is one of the leading and most valuable content production companies in India across television, film and digital content. The company is a 51:49 strategic alliance between Endemol BV- the world’s largest independent television production company and CA Media – the Asian investment arm of The Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal and the recently launched The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu
For Further Information, please contact:
Sony Entertainment Television
Geetanjali Lahiri
+91 9769503652
Uma Sandeep
+91 9004921044
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