Article 0

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

GSK reviewed its media account two years ago, deciding to split it between GroupM and Omnicom

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year

Bana had been with Madison for four years. Her next destination in not known

Brand Views PR sees 18% growth; utilization of editorial platforms like authored articles, columns, spokesperson profiling & quotes, interviews and other such initiatives are seeing an upward trend

Abhay Ojha, Executive Vice President, Head Sales & Marketing, News Nation Network recounts the journey of News Nation, its DNA and plans for the channel looking ahead

#WeAreTheReaders has generated positive sentiment on Twitter